Health & wellness
Online shops for pharmacies and parapharmacies
For pharmacies and parapharmacies, we build online shops for non-prescription products, with click and collect or home delivery. Stock follows your pharmacy software, so customers know a product is in before they leave home. You sell outside opening hours and keep the advice you give at the counter.
Typical problems
- Customers phone to ask whether a sunscreen or supplement is in stock, and someone leaves the counter to check
- Large chains and marketplaces come up first when people search for a skincare brand
- Orders sent by WhatsApp or Facebook go unrecorded, so nobody is sure who has paid or collected
- Keeping prices and stock up to date by hand in a separate online shop is work nobody has time for
Suggested bundle
- Online shop for over-the-counter products
- Click and collect at the pharmacy
From a search on the sofa to a bag at the counter
On a Saturday evening, someone searches for the cream their dermatologist recommended. They land on the product page of their local pharmacy's shop, which shows three in stock. They add a children's sunscreen, pay with MB WAY and choose to collect on Monday morning.
On Monday, the team opens the order screen, picks the items and marks the order ready. The customer gets a text saying the bag is waiting. At the counter, the pharmacist hands it over and asks whether they have any questions about using the cream. The sale started online; the advice is still given in person.
What the shop has to get right
- Product pages with ingredients, directions and warnings, written for reading on a phone
- Search by brand, by need ("atopic skin", "hair loss") and by age group
- Payment by card, MB WAY, Multibanco, Apple Pay or Google Pay
- Collection in store or home delivery, with areas and time slots you set
- Back-in-stock alerts
- Invoices issued automatically through certified invoicing software
One local pharmacy or a parapharmacy chain
A single pharmacy gains most from click and collect: fewer calls about stock and customers who arrive with their order already placed. A parapharmacy with several branches needs stock per location, so customers can choose where to pick up. Either way, linking the shop to the software you already use saves you running two catalogues.
So that the shop appears when people search for a brand or a skin concern, we also work on SEO and Google visibility. Smart search helps customers who describe what they need rather than typing a product name. Read more about our online stores.
Frequently asked questions
Can we sell non-prescription medicines online?
Yes, the ones your premises are allowed to sell, provided distance selling has been notified to and registered with INFARMED, Portugal's medicines authority. Parapharmacies cannot sell the ones restricted to pharmacies. You handle the notification; we add the EU common logo linking to the official register and keep these medicines apart from skincare and supplements. Prescription-only medicines stay out of the shop.
Does the online stock link to our pharmacy software?
Usually, yes, through a scheduled export or an API, depending on what your software allows. Out-of-stock items stop showing as available, and prices are changed in one place only. We confirm how the link will work before we propose anything.
How does click and collect work?
The customer picks products, pays online or on collection, and gets a message once the order is packed. At the counter they simply give the order number. Your team sees what is waiting to be prepared and what has been handed over on a single screen.
Do we need thousands of products to make it worthwhile?
No. Many pharmacies start with the categories people ask for most at the counter, such as sun care, baby care and dermocosmetics, and add more later. Once stock is linked to your software, adding categories takes little effort.
How much does a pharmacy online shop cost?
There is no price list. Each proposal is written by hand from the size of your range, the link to your pharmacy software and how you want to deliver. Tell us how you sell today and we will send one. Request a quote
Shall we talk about your project?
Tell us what you have in mind and what you want to achieve.