Artificial intelligence
AI chat assistant for your website
An AI chat assistant is a chat window on your website that answers visitors' questions from your own content, such as your services, opening hours, published prices and terms. It is for businesses that answer the same questions every day. Your team gets time back, visitors get an answer straight away, and anyone ready to go further leaves their details or talks to a person.
Answers at any hour, without a bigger team
Most of the messages a business receives are repeats: opening hours, published prices, lead times, terms, directions. An AI assistant answers them on the spot, at night and at weekends, using the information your website already holds. Your team stops typing the same reply ten times a day and keeps the conversations that genuinely need a person.
Upfront from the first message
The assistant says it is an AI before it answers anything, and it never pretends to be a member of staff. That is what the AI Act has required since 2 August 2026, and it is what visitors expect anyway. Every conversation is logged, so you can see exactly what was said and correct an answer when needed.
From visitor to lead
A good assistant does more than answer. When a visitor shows interest, it asks for their name and contact details, with consent, and sends them a summary of the conversation. Leads land in your inbox or your CRM along with the question that brought them in. If your business runs on appointments, the assistant can send people straight to your booking system.
The same assistant on other channels
Plenty of questions also arrive by message and by phone. The same content can power an AI assistant for WhatsApp and social media or an AI voice receptionist, so customers get the same answer wherever they ask. The stages of the work are set out in how we work.
What you get
- An assistant that answers only from your pages, documents and FAQs
- A clear notice, from the first message, that the visitor is talking to an AI
- Lead capture with consent, sent to your inbox or your CRM
- Hand-over to a person by live chat, e-mail or callback request when a question calls for it
- Answers in Portuguese, English and the other languages your customers use
- A dashboard with conversations, unanswered questions and captured leads
Best for
- Businesses that answer the same questions by e-mail and phone every day
- Accommodation and tour operators with visitors from many countries
- Schools and training centres fielding questions about courses, timetables and enrolment
- Service companies that want to qualify enquiries before they call back
Typical features and modules
Communication & leads
- Live chat
- CRM lead routing
- Meeting scheduler
- Callback request
- Multilingual site
- Unified inbox
AI add-ons
- AI transparency & logging
Visibility & SEO
- Analytics & conversion tracking
Compliance & security
- GDPR pack
Hosting, e-mail & maintenance
- Monthly maintenance
How we deliver it
Gathering your most frequent questions and the content the answers will draw on
Agreeing the tone, the assistant's limits and when it hands over to a person
Build and testing with real questions, including awkward and off-topic ones
Launch on your website, with the AI notice and conversation logging switched on
A review of the first weeks of conversations, and fine-tuning of the answers
Frequently asked questions
Can the assistant make things up?
AI models can get things wrong, so we restrict the assistant to your content and test it with real questions before launch. When it can't find an answer, it says so and offers to put the visitor in touch with a person instead of guessing.
Do visitors know they are talking to an AI?
Yes. Since 2 August 2026, the EU AI Act requires people to be told when they are interacting with an AI system. The assistant introduces itself as one in its first message, and the notice stays visible throughout the conversation.
What happens to conversation data?
Conversations are kept only for as long as you decide, and visitors are told about it. We choose AI providers that sign a data processing agreement and whose terms rule out training their models on your conversations. If you need more control, the assistant can run on a model hosted in Europe or on your own servers.
Will it work on my website?
In most cases, yes. It installs with a single line of code on custom-built sites, WordPress, Shopify and other platforms. If we built your website, we integrate it directly into the code.
How do I update what the assistant knows?
When a page on your website or a reference document changes, the assistant uses the new version. You can also add questions and answers in the dashboard yourself, without waiting for us.
How much does it cost?
Every project is quoted by hand from your requirements, so pricing is on request. The AI model's usage cost depends on how many conversations you have, and we set that out clearly in the proposal. Request a quote
Shall we talk about your project?
Tell us what you have in mind and what you want to achieve.